Aging consumers and their brands: the customer journey perspective
| Year | 2022 |
| Author | 黃朝欽* |
| Author count | 1 |
| Created date | 2023-12-05 |
| Author order | 第一作者 |
| Corresponding author | 是 |
| Publication year | 2022 |
| Publication month | 1 |
| Journal name | Asia Pacific Journal of Marketing and Logistics |
| Journal sponsor | Emerald Publishing |
| Publication area | 英國 |
| Volume | 34 |
| Issue | 1 |
| Start page | 31 |
| End page | 59 |
| Publication type | |
| Review system | 是 |
| Language | Foreign Language |
| Attached project | MOST 108-2410-H-020-011 |