Discussing the Relationships between Consumer Experiential Value, Celebrity Endorsement and Brand Resonance – Case Study of the STAYREAL Brand.
Discussing the Relationships between Consumer Experiential Value, Celebrity Endorsement and Brand Resonance – Case Study of the STAYREAL Brand.
Year | 2021 |
Author | 王韻*, |
Author count | 2 |
Created date | 2021-07-10 |
Author order | 第一作者 |
Corresponding author | 是 |
Publication year | 2021 |
Publication month | 8 |
Journal name | International Business Research |
Journal sponsor | Canadian Center of Science and Education |
Publication area | 加拿大 |
Volume | 14 |
Issue | 8 |
Start page | 26 |
End page | 41 |
Publication type | |
Review system | 是 |
Language | Foreign Language |
Attached project | 無 |