Establishing and Deepening Brand Loyalty through Brand Experience and Customer Engagement: Evidence from Taiwan’s Chain Restaurants
| Year | 2022 |
| Author | 黃朝欽*, 陳淑恩 |
| Author count | 2 |
| Created date | 2022-02-01 |
| Author order | 第一作者 |
| Corresponding author | 是 |
| Publication year | 2022 |
| Publication month | 1 |
| Journal name | Journal of Quality Assurance in Hospitality and Tourism |
| Journal sponsor | Routledge |
| Publication area | 英國 |
| Volume | 23 |
| Issue | 1 |
| Start page | 217 |
| End page | 239 |
| Publication type | |
| Review system | 是 |
| Language | Foreign Language |
| Attached project | MOST 105--2410-H-328- 001 |