The roles of hedonic value and fashion consciousness in female shoes purchase context: Application of the Theory of Planned Behavior.

The roles of hedonic value and fashion consciousness in female shoes purchase context: Application of the Theory of Planned Behavior.

Year2020
Author王韻*
Author count1
Created date2020-07-18
Author order第一作者
Corresponding author
Publication year2020
Publication month6
Journal nameInternational Journal of Marketing Studies
Publication area加拿大
Volume12
Issue2
Start page38
End page49
Publication type
Review system
LanguageForeign Language
Attached project