The impacts of brand experiences on brand loyalty: Mediators of brand love and brand trust
Year | 2017 |
Author | |
Created date | 2019-03-23 |
Author order | 第一作者 |
Corresponding author | 是 |
Publication year | 2017 |
Publication month | 5 |
Journal name | Management Decision |
Publication area | 英國 |
Volume | 55 |
Issue | 5 |
Start page | 915 |
End page | 934 |
Publication type | |
Review system | 是 |
Language | Foreign Language |
Attached project | MOST 105-2410-H-328-001- |